Thursday, January 26, 2017

Tostitos made a bag that can tell you've been drinking and call you an Uber -



 Great Idea
Super Bowl season is among us, which means gimmicky marketing abounds. The latest is a limited version of a Tostitos chip bag that can check whether someone’s been drinking and if they’re too inebriated to drive.
Created in partnership with creative agency Goodby Silverstein & Partners, the Tostitos Party Bag is outfitted with sensors to detect alcohol on a person’s breath. If you’re in the clear, the bag turns green and you’re free to go about your night. If alcohol is detected, the bag turns red with the message, “Don’t drink and drive,” and offers a $10 Uber credit for a discounted ride home. It’s even got near-field communication technology that lets you tap your phone to the bag to hail the ride, if you’re that blasted.
FIND THE STORY HERE
Tostitos made a bag that can tell you've been drinking and call you an Uber - The Verge



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